We make offline advertising measurable
ODNOMESTO — "one place." One platform where advertising in the physical world gets bought, launched, confirmed, and paid for.
Position
Why we exist
A large share of commerce still happens offline. A tourist picks a restaurant on a guide's word. A taxi passenger looks at a screen. A shopper takes a sample from a promoter. These events are real and move revenue — but they're almost never measured as rigorously as a banner impression.
As a result, the market runs on trust with no verification. The advertiser pays without knowing what they got. A venue can't tie its foot traffic back to a source. A guide, a promoter, or a fleet owner gets paid by someone else's arithmetic.
We're building the infrastructure that turns these events into a verifiable record — available to everyone with a legitimate reason to see it.
Difference
How we differ from an agency
We're not "the best agency." Structurally, we're built the opposite way: transparency is the product.
| Aspect | Agency | ODNOMESTO |
|---|---|---|
| What's sold | Work and connections | A confirmed result |
| What you pay for | Effort | Proven events |
| Source of truth | The agency's report | The platform's record |
| Who can verify it | The agency | Every party to the deal |
| Role of transparency | A threat to margin | The product itself |
Values
What we believe
These principles define the product, not just the tone of voice.
Truth over comfort
We show what happened, including the times the result disappoints.
Both sides see one record
The same document that bills the advertiser justifies the partner's payout.
Simplicity is a discipline
Complexity accumulates on its own. Simplicity takes a deliberate decision at every step.
Your data belongs to you
View it, export it, and take it with you anytime — no support ticket required.
Status
Where we operate
The platform was designed from the start for multiple markets and interface languages.
Guide Network is live
The product is live and used by venues and guides every day, with no regional limits.
The rest are in development
TV Commercials, Promoters, and Taxi LCD are built on the same confirmation and billing infrastructure.
Let's talk about what you need
Tell us what you want to measure. If our product isn't the right fit, we'll say so directly.