Taxi screens with confirmed run time
Advertising on screens inside taxi cabins. Devices send telemetry, so screen run time gets confirmed and downtime never makes it onto the bill.
The problem
The problem
Transit advertising is sold by time, but there's usually no way to confirm that time.
No way to know whether a screen was running, or for how many hours.
Reach gets estimated from routes, not measured from actual playback.
Equipment downtime gets billed the same as uptime.
Fleet owners have no clear link between screen uptime and revenue.
The solution
The solution
The screen reports its own run time. That's the unit of record.
Device telemetry
The screen sends its status on a regular interval. No signal gets logged as downtime.
Hours, not promises
Reports are built from confirmed screen run time for every vehicle.
Transparency for both sides
Advertisers and fleet owners work from the same record — it drives both the invoice and the payout.
Benefits
What you get
Downtime is never billed
Hours when a screen was offline are excluded from the bill and shown in the report.
Geo and time of day
Target playback by city, district, route zone, and time of day.
Playlist management
What plays, and on which groups of screens — in one place.
Fleet status
Online, offline, maintenance, and incident history for every screen.
Fleet revenue
Hours worked, revenue share, and payout status — visible to the vehicle owner.
One platform account
Shared billing and payouts alongside every other ODNOMESTO product.
How it works
How it works
- 1
Setup
The fleet installs the screens; every device registers with the platform.
- 2
Campaign
The advertiser sets cities, screen groups, dates, and budget.
- 3
Playback
Screens play the playlist and send telemetry on their run time.
- 4
Report and settlement
Confirmed hours drive the advertiser's invoice and the fleet's payout.
Questions
Frequently asked questions
Is the product available yet?
Taxi LCD is in development. We're onboarding the first fleets and advertisers through early access — get in touch.
What counts as a confirmed hour?
An hour during which the screen was online and playing its playlist, according to the device's telemetry. Hours without a signal are marked as downtime.
What does a fleet need to provide?
Screen installation and power in the cabin. Equipment terms and revenue share are worked out during onboarding.
How is reach calculated?
We report confirmed screen run time and estimated impressions separately, without mixing fact and model.
Early access to Taxi LCD
Advertiser or fleet owner — reach out, and we'll follow up with onboarding details.