The unit of measurement is a play, not a package
Each screen confirms every play of the spot itself: time, duration, creative version, and device status. Billing is built from these records — not from estimated reach.
The problem
The problem
Out-of-home screen advertising is sold in packages and estimated reach. Verifying that a spot actually played is usually impossible.
The report comes from the same party selling the placement.
Reach is modeled, not recorded as fact.
Screen downtime is rarely deducted from the bill.
Comparing venues against each other is practically impossible.
The solution
The solution
We make the unit of measurement not an ad package, but each confirmed play.
Playback log
Each play is recorded as a discrete event: screen, venue, date, time, duration, spot version, and device status.
Device confirmation
Each screen sends its own playback confirmation to the platform. Records are created automatically, without operator involvement.
Billing built from facts
Every line on the bill consists of specific confirmed plays. If a screen was offline, those plays are automatically excluded from the calculation.
Benefits
What you get
Billing from plays
You pay for confirmed plays, not promised reach — the bill is built from the log.
Time-of-day scheduling
Scheduling that accounts for daily time slots, load, and venue priority.
Creative management
A spot library with version control, requirement checks, and moderation status.
Auditable log
Export play records for any period — the same data the bill is built from.
One platform bill
If you use multiple ODNOMESTO products, you get a single bill.
One record for every party
The advertiser and the screen owner see the same play log.
How it works
How it works
- 1
Campaign
You set the campaign's goals, period, venues, and budget.
- 2
Creatives
You upload spots. The platform checks duration, resolution, and format before launch.
- 3
Schedule
You configure play times by day and time of day. Conflicts and availability are visible immediately.
- 4
Play and record
The screen confirms every play. The record goes into the log the bill is built from.
Questions
Frequently asked questions
Is the product available yet?
TV Commercials is in development. We're opening early access for the first advertisers and venues — contact us, and we'll reach out when the product is ready to launch.
What happens if a screen wasn't working?
Those hours don't create a play record and don't appear on the bill. Downtime is visible in the log, not hidden by averaging.
What are the requirements for a spot?
Duration, resolution, and format requirements are shown before upload, and the file is checked automatically. Exact parameters depend on the screen type.
Can this be combined with other products?
Yes. It's one account, one organization, and one bill for every product on the platform.
Early access to TV Commercials
We're connecting the first advertisers and screen owners to the confirmed-play log. Tell us about your needs, and we'll follow up with launch details.